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What does it take for a jewelry artifact, whether it be a single stone or a hoard of gold, to be declared “cursed”? Well, it seems the main ingredient is a populace with a very active imagination, and successive owners who are willing to carry on the legend even if they’ve escaped with all their limbs. Here is a great piece by JR Thorpe from Bustle about the 5 Strangest Jewelry Curse Stories.

It seems like the phrase “a diamond is forever” has been around…well, forever. These popular stones used to be rare until the late 1800s, so they were super valuable back in the day. Nowadays, they’re a lot more common that many people assume, considering their cost.

In the 1953 classic Hollywood film, Gentlemen Prefer Blondes, Marilyn Monroe, gave a legendary performance. Clad in a bright pink ball gown and dazzling diamonds, she epitomised the significance of diamonds with her upbeat and seductive song: Diamonds Are a Girl's Best Friend.

The best renters insurance policy for jewelry owners is one that adequately protects all of a tenant’s shiny valuables, such as rings, necklaces and watches. But choosing the amount of coverage needed and renters insurance company, can be difficult.

In celebration of those loving couples who are about to tie the knot, we offer this wonderful exploration of why diamonds are used for the purpose of engagement and wedding rings. The practice wasn't always so. Many factors came to influence this now common practice, none the least of which was profit. But let's start at the beginning.

When it comes to Millennials’ reluctance to get hitched, it isn’t just parents throwing their hands up in despair. The diamond industry has been befuddled, too, with seven leading companies throwing in together on a new marketing campaign intended to win over those casual Gen Y kids.