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Featured at the club...

Will Gen Y Ever Crave Diamonds?

Written by: Media Post
Category: Blog
  • jewelry
  • retail

When it comes to Millennials’ reluctance to get hitched, it isn’t just parents throwing their hands up in despair. The diamond industry has been befuddled, too, with seven leading companies throwing in together on a new marketing campaign intended to win over those casual Gen Y kids.

Read more: Will Gen Y Ever Crave Diamonds?

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Diamond News

12 October 2026

  • De Beers Enlists Maharaja to Promote Natural Diamonds in India
  • Signet Repositions Blue Nile with Royal Asscher Deal
  • Brilliant Earth Launches the Elizabeth Taylor LAB GROWN Collection
  • Brigitte Bardot's Wedding Bracelet Sells for $65,000
  • Natural Diamond Council Rebrands as The Diamond Collective
  • Weird World: The DIY Breast Milk Diamond Ring
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